OneArt is a new multi-chain wallet for Web3 that allows people to communicate, create public and private profiles, monitor others' financial activities, and more.
Lead Product Designer, Founding Team
2021–2023
Brief history
Total fun, maximum effort, infinite possibilities
In 2021, there was a boom in NFT projects across all blockchains. I was invited as a founding member to the OneArt (ArtWallet) team to help find a niche where the potential of powerful blockchain developers could be applied to make the project successful. OneArt launched the 1ART token, which raised several million dollars at the start of the sale, providing funding for the project. We assembled a team of four founders, rented an office, and began developing the product.
The team quickly came together, as all our colleagues had experience creating crypto applications. We urgently needed to create a brand and prepare a concept to show potential private investors. The product concept, under the code name ArtWallet, was designed to attract NFT artists with its peak popularity. Artists could not only sell their works and projects on our app but also invest in the 1ART token, which we wanted to use as a springboard.
How was it related?
The most powerful promoters are artists, designers, and creative professionals. If we could win their hearts, the publicity would happen on its own. We aimed to focus on a comfortable interaction with NFT assets and a user-friendly crypto wallet that could be easily used.
NFT and the wallet were entry points for users in our strategy, as the market at that time had average quality apps that were technologically unprofessional.
Blockchain market
At that time, there were numerous products on the market and in the App Store that could scan the blockchain and show balances from a single blockchain. Some applications could even extract NFTs (ERC721) from the blockchain, but this was critically insufficient. Most companies developed systems for their own blockchains:
The idea
To create a crypto wallet where users could not only perform basic crypto operations but also create their own online profile based on combining their accounts across all networks.
Having a wallet for Ethereum, Binance Smart Chain, Avalanche, Venom, Fantom, etc., users could combine all this into a profile and interact with other users in various ways. Profiles could be private or public. Public profiles participated in rankings, and their portfolios got a place in the top.
This allowed people to find each other among the list of profiles by categories, blockchains, share their profile, and verify their statements.
A browser was also needed where people could connect their wallet and authenticate in dApps using their profile.
"SocialFi"
There is a significant problem with verification in the blockchain world. The main advantage of the blockchain turns out to be a downside. This can be seen on Twitter and Telegram channels, where anyone can "litter" with false information or blatantly lie about their assets, directing financial flows to scam schemes. People lose money and trust in the fundamental principles of blockchain because someone claimed that product A was worth investing in because of certain attributes, but it turned out to be a scam. If there were a way to verify this person through their profile and see that they have a solid capital on that token, there would be more trust and transparency.
SocialFi also allows players to interact cross-blockchain, create communities, release NFTs, and create new products as they are all connected to a system that aggregates their blockchain presence.
Competitive landscape
Only two companies were developing what we wanted to create—a product aimed at a new niche for the multi-blockchain community:
Zerion DNA
Unstoppable Domains
My responsibilities
1
Create a familiar and comfortable UX for the iOS app, considering all the nuances of different blockchains.
2
Make decisions regarding internal ideas and their implementation, as the startup generates many ideas that need to be prioritized in the design backlog.
2
Lead a team of two designers who worked on different projects within the company. One designer worked on the Android app design, and the other on the Web3 browser app.
4
Plan the design development for several quarters ahead, understanding the capacity of each designer and their efficiency.
5
Create and maintain a UI Kit to quickly and effectively test hypotheses and UX concepts.
Log In flow
Users who have never used blockchain and want to enter the blockchain through OneArt as a guest.
Users familiar with blockchain, having accounts and some balances, looking for new products and exploring the blockchain sphere.
Users looking for a SocialFi product—they want to combine all their accounts into one to know their balances across all blockchains. Everything should be gathered in one place.
The first group would have the opportunity to quickly create an account on all possible blockchains using a 12-word phrase that users must write down and keep in a safe place.
The second group, users who already have a security phrase, could authorize using it. They would choose the blockchains they needed, and a profile would be created immediately.
The third group could select which wallets on which blockchains they wanted to display. Usually, these are major players and investors who do not want to show their entire capital on all blockchains but can see it in the wallet.
Crypto wallet
A cryptocurrency wallet is a place where users can manage their assets. It shouldn't be too smart: users should log in and immediately understand what they need to do. As a designer, I installed and tried using many crypto wallets and realized that the more features they have, the more frustrated I become. As a user, I would pay attention to the following wallet characteristics:
This is all a user needs to know about their wallet. To avoid hitting a wall of features and causing frustration, everything should be as simple and quick as possible.
Discovery & dApps
As a user of different blockchains, I know how important it is for people to stay informed about their investments. To make fewer mistakes, my investment choices are based on studying the tokenomics of the product, its philosophy and values, plans for the future, etc. I also want to be able to invest in other projects, so I need to get comprehensive information about the company, its token, website, and then buy tokens. We created the Discovery section where, according to the blockchain, we aggregate data about all the above and integrate it into the interface. For each token, we also created a page in the Wallet section with tokenomics and all the necessary information for trading.
Tokens and NFT projects can be saved to watchlists, look for investment opportunities, use the dApp browser, i.e., a browser for decentralized applications.
Profile
The idea of a user profile came up as we played on different blockchains and tried to combine the entire user experience in decentralized applications into a single interface so that the user could see the whole picture about themselves in one place. For this, an online profile with aggregated information was created based on the encrypted private phrase, grouped by the principle of "assets—the most important."
The profile should characterize the user in the following order: name, short description (optional), connected social networks, assets, liquidity pools linked to this address by transactions, NFT collections owned by this user.
During the project, the idea of creating off-chain achievements for users to understand whales, long-term investors, etc. arose. We had the opportunity to collect this information together with other blockchain data, so there were no problems implementing the TOP investors.
For users, we created a great onboarding form to create a profile where we focused exclusively on the visual component, as we wanted these forms to be shared on Twitter and Discord. Everyone loves screenshots! We had to make the posted screenshot of the profile arouse interest in other users.
Summary
On the first day of the war in my country (24.02.2022), the cryptocurrency market plummeted by 80%, with people withdrawing their investments by the billions, provoking a financial collapse. We had the opportunity to continue thanks to timely saved assets, but I had twins born two months after the start of the combat operation. I couldn't invest my time in the company as effectively, so I decided to leave OneArt, leaving behind a powerful innovation that will still show itself. Perhaps not with OneArt, but with another product. I would love for OneArt to be the driver of innovation, as this is a great innovation story that no one has done before—bringing all crypto enthusiasts into a transparent system, adding KYC, and integrating into the global financial system.
Not all stories have to be success stories. I am very proud of what I managed to do at OneArt and then see my ideas in other products based on our experiments.
