I started early. When I was in middle school, I became obsessed with HTML and CSS, and eventually succeeded in creating my first website using these languages, becoming a proficient front-end developer. In 2011, I bought my first MacBook and downloaded Adobe Photoshop onto it. Around the same time, the movie "Tron: Legacy" had a major influence on my decision to become a designer. At the age of eighteen, I joined LUN, a real estate search engine, dropped out of university, and became a professional designer. The company provided me with a sense of job security as we implemented project after project, each one achieving market success.
Effectiveness is overcoming learning barriers”
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From the outset of my career, I have been focused on effectiveness and logic. Having a background in mathematics, all the interfaces I worked on needed to be logically sound. Even now, I continue to learn about new experience patterns and flow combinations, striving to incorporate them into efficient designs.
I have a librarian-type character. I organise my designs the way that they look structured and feel easy to read by an average non-design client. I don't like chaos. I never late, because this idea of structuring allows me to my business in the most efficient way, "on the fingertips".
Now, with over fifteen years of experience, I have been sitting at a desk, creating impactful projects that influence millions of people, and my goal was never to land a job at Google and work a typical role there. Instead, my focus has been on working diligently and swiftly in startups, shaping their market presence, competing with industry rivals, and making strategic decisions. This journey is also a learning experience – absorbing knowledge from the best, from those who inspire and even from those who don’t, understanding the nuances of success and failure. It involves understanding how industries operate, pinpointing bottlenecks, and devising strategies for progress. Isn't that thrilling?
From the outset of my career, I've strived to understand the intricacies of both B2C and B2B sectors. At Petcube, we targeted pet owners, looking into pets' behaviors at home and offering innovative ways for owners to interact and communicate with their pets. At Talkable, my focus was on consumers seeking shopping discounts via referral and loyalty programs, serving clients of renowned brands like Shutterfly, TOMS, Crate&Kids, and Rothys. At Hacken and IVPN, I deeply contemplated the needs of those yearning for privacy and anonymity on the internet, reflecting my profound empathy as a product designer.
On a different note, yes, I am planning to combine bento box design with a two-column journal article format on my website. I'm aware it might not align with conventional user experience principles, but hey, it's my website! I have the freedom to experiment and express my creativity. Isn't that the essence of having a personal space online?