Vitayu!

/ʋiˈtɑ.ju/ interj.
(Ukrainian) Greetings!

I'm Andrew Veles,
Product Designer

I’m a product designer with over a decade of experience turning complex systems into intuitive, scalable product experiences — across AI infrastructure, Web3, cybersecurity, and operational tooling.

Vitayu!

/ʋiˈtɑ.ju/ interj.
(Ukrainian) Greetings!

I'm Andrew Veles,
Product Designer

I’m a product designer with over a decade of experience turning complex systems into intuitive, scalable product experiences — across AI infrastructure, Web3, cybersecurity, and operational tooling.

Vitayu!

I'm Andrew Veles,
Product Designer

I’m a product designer with over a decade of experience turning complex systems into intuitive, scalable product experiences — across AI infrastructure, Web3, cybersecurity, and operational tooling.

Trusted by industry leaders

Cybersecurity

Referral marketing

Smart devices

Real estate

Crypto mining

Trusted by industry leaders

Cybersecurity

Referral marketing

Smart devices

Real estate

Crypto mining

Trusted by industry leaders

  • Cybersecurity

  • Referral marketing

  • Smart devices

  • Real estate

  • Crypto mining

Hiveon OS Enterprise

Crypto Mining OS

At Hiveon, I helped build an advanced web platform for managing crypto mining infrastructure at scale. I focused on creating seamless user experiences for complex tasks like power control, maintenance, and warehousing - integrating AI-driven insights and automation to reduce downtime and optimize performance across thousands of devices.

Period

2023–Present

Tools

Figma, AI, Rive, n8n, Miro

Code

React, WebGL, TailwindCSS, shadcn/ui

Keywords

Product strategy, BRD, user flows, behavioral UX, design system, design library, design critique, design audit

Andrew Kononuchenko

CPO at Hiveon

Andrew is recognized for his innovative and daring design choices, bringing fresh, dynamic elements to the product that inspire the team and elevate the user experience. He has a clear product vision and is skilled at defending his design choices with well-reasoned arguments, showing a deep understanding of the problems his designs solve.

OneArt

Web3 App for SocialFi

At OneArt, I co-founded and led design for a SocialFi wallet that turned crypto activity into on-chain reputation. I designed core flows for wallet onboarding, NFT-based profile creation, and cross-platform asset management - spanning iOS, Android, and browser extension. I also delivered GTM assets, staking, tokenomics and marketing resources.

Period

2021–2023

Tools

Figma, After Effects

Keywords

Product strategy, concept testing, user flows, user research, design library, Web3, SocialFi, NFT, smart contract integration, ERC-721, ERC-1155

Dimitry Novikov

@novikoff, ex Principal Designer at Hiveon

Andrew has both soft and hard skills. And the absolutely incredible ability to produce a LOT new designs with high quality and ready to use for developers. He is a top-tier key player, which is almost impossible to replace.

Hacken

Ecosystem of cybersecurity apps

At Hacken, I designed HackenAI — a cybersecurity-focused Web3 wallet that reached 35 000+ daily users, secured $5M+ in total assets, and helped drive a 70× token price increase. I crafted flows for staking, bridging, and secure onboarding, and introduced gamified education to boost engagement and retention across the ecosystem.

Period

2020–2022

Tools

Figma, After Effects, Blender

Keywords

Product design, Web3, cybersecurity, concept testing, quantitive research, tokenomics, gamification, ecosystem design, ERC-721, BEP-721

Dyma Budorin

@buda_kyiv, CEO at Hacken

Andrew delivered an outstanding HAI ecosystem design in an impressively short time. The quality and attention to detail have my colleagues constantly asking where we found such exceptional work but I’m keeping that secret, as we have big plans for his designs in the future.

Talkable

B2B2C referral marketing for e-commerce

At Talkable, I redesigned key referral and loyalty tools that powered campaigns for major e‑commerce brands — driving a 40% adoption rate for our loyalty product and increasing referral conversions through A/B‑tested flows. I built the company’s first design system, ensured WCAG compliance, and streamlined UX across legacy Shopify and Magento integrations, including Talkable's Shopify store free app for small businesses.

Period

2018–2021

Tools

Sketch, Storybook

Keywords

Product design, e-commerce, referral marketing, loyalty, design system, accessibility, WCAG, A/B testing, Shopify, Magento

Dmitry Dragilev

CEO at JustReachout

Andrew redesigned our entire website starting from homepage to the entire functionality inside our SaaS with unbelievable attention to every detail yet very efficient and in a very timely manner. While he challenged some of my pre-conceptions about the design he was extremely easy to communicate with and very fast at implementing my suggestions. I highly recommend Andrew and the crew, I could not have been happier with the outcome. 

Petcube

IoT App: Play with your pets with laser pointer!

At Petcube, I designed the full experience for a smart pet camera — covering mobile apps, onboarding, real-time video, and interaction with the physical device. I collaborated with hardware and firmware teams for seamless setup, and created packaging and App Store assets post‑Kickstarter. During my time there, Petcube raised $1.1M in seed funding to expand global sales.

Period

2014–2015

Tools

Photoshop, Illustrator, After Effects, InDesign

Keywords

IoT UX, iOS app, Android app, onboarding, real-time video transmission, hardware integration, packaging design

Andrew Klen

COO at Petcube

Andrew joined Petcube early stage as the first product designer and took on an incredible challenge to carry UX and visual strategy through different products. Multidisciplinary, fast, efficient, he was able to iterate at the quickest pace possible to keep up with lean product paths. Importantly quality wasn’t the downside of the speed. If you are synced on the vision and the importance of things you create Andrey ‘will be there for you’ no matter what.

Hiveon OS Enterprise

Crypto Mining OS

At Hiveon, I helped build an advanced web platform for managing crypto mining infrastructure at scale. I focused on creating seamless user experiences for complex tasks like power control, maintenance, and warehousing - integrating AI-driven insights and automation to reduce downtime and optimize performance across thousands of devices.

Period

2023–Present

Tools

Figma, AI, Rive, n8n, Miro

Code

React, WebGL, TailwindCSS, shadcn/ui

Keywords

Product strategy, BRD, user flows, behavioral UX, design system, design library, design critique, design audit

Andrew Kononuchenko

CPO at Hiveon

Andrew is recognized for his innovative and daring design choices, bringing fresh, dynamic elements to the product that inspire the team and elevate the user experience. He has a clear product vision and is skilled at defending his design choices with well-reasoned arguments, showing a deep understanding of the problems his designs solve.

OneArt

Web3 App for SocialFi

At OneArt, I co-founded and led design for a SocialFi wallet that turned crypto activity into on-chain reputation. I designed core flows for wallet onboarding, NFT-based profile creation, and cross-platform asset management - spanning iOS, Android, and browser extension. I also delivered GTM assets, staking, tokenomics and marketing resources.

Period

2021–2023

Tools

Figma, After Effects

Keywords

Product strategy, concept testing, user flows, user research, design library, Web3, SocialFi, NFT, smart contract integration, ERC-721, ERC-1155

Dimitry Novikov

@novikoff, ex Principal Designer at Hiveon

Andrew has both soft and hard skills. And the absolutely incredible ability to produce a LOT new designs with high quality and ready to use for developers. He is a top-tier key player, which is almost impossible to replace.

Hacken

Ecosystem of cybersecurity apps

At Hacken, I designed HackenAI — a cybersecurity-focused Web3 wallet that reached 35 000+ daily users, secured $5M+ in total assets, and helped drive a 70× token price increase. I crafted flows for staking, bridging, and secure onboarding, and introduced gamified education to boost engagement and retention across the ecosystem.

Period

2020–2022

Tools

Figma, After Effects, Blender

Keywords

Product design, Web3, cybersecurity, concept testing, quantitive research, tokenomics, gamification, ecosystem design, ERC-721, BEP-721

Dyma Budorin

@buda_kyiv, CEO at Hacken

Andrew delivered an outstanding HAI ecosystem design in an impressively short time. The quality and attention to detail have my colleagues constantly asking where we found such exceptional work but I’m keeping that secret, as we have big plans for his designs in the future.

Talkable

B2B2C referral marketing for e-commerce

At Talkable, I redesigned key referral and loyalty tools that powered campaigns for major e‑commerce brands — driving a 40% adoption rate for our loyalty product and increasing referral conversions through A/B‑tested flows. I built the company’s first design system, ensured WCAG compliance, and streamlined UX across legacy Shopify and Magento integrations, including Talkable's Shopify store free app for small businesses.

Period

2018–2021

Tools

Sketch, Storybook

Keywords

Product design, e-commerce, referral marketing, loyalty, design system, accessibility, WCAG, A/B testing, Shopify, Magento

Dmitry Dragilev

CEO at JustReachout

Andrew redesigned our entire website starting from homepage to the entire functionality inside our SaaS with unbelievable attention to every detail yet very efficient and in a very timely manner. While he challenged some of my pre-conceptions about the design he was extremely easy to communicate with and very fast at implementing my suggestions. I highly recommend Andrew and the crew, I could not have been happier with the outcome. 

Petcube

IoT App: Play with your pets with laser pointer!

At Petcube, I designed the full experience for a smart pet camera — covering mobile apps, onboarding, real-time video, and interaction with the physical device. I collaborated with hardware and firmware teams for seamless setup, and created packaging and App Store assets post‑Kickstarter. During my time there, Petcube raised $1.1M in seed funding to expand global sales.

Period

2014–2015

Tools

Photoshop, Illustrator, After Effects, InDesign

Keywords

IoT UX, iOS app, Android app, onboarding, real-time video transmission, hardware integration, packaging design

Andrew Klen

COO at Petcube

Andrew joined Petcube early stage as the first product designer and took on an incredible challenge to carry UX and visual strategy through different products. Multidisciplinary, fast, efficient, he was able to iterate at the quickest pace possible to keep up with lean product paths. Importantly quality wasn’t the downside of the speed. If you are synced on the vision and the importance of things you create Andrey ‘will be there for you’ no matter what.

Hiveon OS Enterprise

Crypto Mining OS

At Hiveon, I helped build an advanced web platform for managing crypto mining infrastructure at scale. I focused on creating seamless user experiences for complex tasks like power control, maintenance, and warehousing - integrating AI-driven insights and automation to reduce downtime and optimize performance across thousands of devices.

Period

2023–Present

Tools

Figma, AI, Rive, n8n, Miro

Code

React, WebGL, TailwindCSS, shadcn/ui

Keywords

Product strategy, BRD, user flows, behavioral UX, design system, design library, design critique, design audit

Andrew Kononuchenko

CPO at Hiveon

Andrew is recognized for his innovative and daring design choices, bringing fresh, dynamic elements to the product that inspire the team and elevate the user experience. He has a clear product vision and is skilled at defending his design choices with well-reasoned arguments, showing a deep understanding of the problems his designs solve.

OneArt

Web3 App for SocialFi

At OneArt, I co-founded and led design for a SocialFi wallet that turned crypto activity into on-chain reputation. I designed core flows for wallet onboarding, NFT-based profile creation, and cross-platform asset management - spanning iOS, Android, and browser extension. I also delivered GTM assets, staking, tokenomics and marketing resources.

Period

2021–2023

Tools

Figma, After Effects

Keywords

Product strategy, concept testing, user flows, user research, design library, Web3, SocialFi, NFT, smart contract integration, ERC-721, ERC-1155

Dimitry Novikov

@novikoff, ex Principal Designer at Hiveon

Andrew has both soft and hard skills. And the absolutely incredible ability to produce a LOT new designs with high quality and ready to use for developers. He is a top-tier key player, which is almost impossible to replace.

Hacken

Ecosystem of cybersecurity apps

At Hacken, I designed HackenAI — a cybersecurity-focused Web3 wallet that reached 35 000+ daily users, secured $5M+ in total assets, and helped drive a 70× token price increase. I crafted flows for staking, bridging, and secure onboarding, and introduced gamified education to boost engagement and retention across the ecosystem.

Period

2020–2022

Tools

Figma, After Effects, Blender

Keywords

Product design, Web3, cybersecurity, concept testing, quantitive research, tokenomics, gamification, ecosystem design, ERC-721, BEP-721

Dyma Budorin

@buda_kyiv, CEO at Hacken

Andrew delivered an outstanding HAI ecosystem design in an impressively short time. The quality and attention to detail have my colleagues constantly asking where we found such exceptional work but I’m keeping that secret, as we have big plans for his designs in the future.

Talkable

B2B2C referral marketing for e-commerce

At Talkable, I redesigned key referral and loyalty tools that powered campaigns for major e‑commerce brands — driving a 40% adoption rate for our loyalty product and increasing referral conversions through A/B‑tested flows. I built the company’s first design system, ensured WCAG compliance, and streamlined UX across legacy Shopify and Magento integrations, including Talkable's Shopify store free app for small businesses.

Period

2018–2021

Tools

Sketch, Storybook

Keywords

Product design, e-commerce, referral marketing, loyalty, design system, accessibility, WCAG, A/B testing, Shopify, Magento

Dmitry Dragilev

CEO at JustReachout

Andrew redesigned our entire website starting from homepage to the entire functionality inside our SaaS with unbelievable attention to every detail yet very efficient and in a very timely manner. While he challenged some of my pre-conceptions about the design he was extremely easy to communicate with and very fast at implementing my suggestions. I highly recommend Andrew and the crew, I could not have been happier with the outcome. 

Petcube

IoT App: Play with your pets with laser pointer!

At Petcube, I designed the full experience for a smart pet camera — covering mobile apps, onboarding, real-time video, and interaction with the physical device. I collaborated with hardware and firmware teams for seamless setup, and created packaging and App Store assets post‑Kickstarter. During my time there, Petcube raised $1.1M in seed funding to expand global sales.

Period

2014–2015

Tools

Photoshop, Illustrator, After Effects, InDesign

Keywords

IoT UX, iOS app, Android app, onboarding, real-time video transmission, hardware integration, packaging design

Andrew Klen

COO at Petcube

Andrew joined Petcube early stage as the first product designer and took on an incredible challenge to carry UX and visual strategy through different products. Multidisciplinary, fast, efficient, he was able to iterate at the quickest pace possible to keep up with lean product paths. Importantly quality wasn’t the downside of the speed. If you are synced on the vision and the importance of things you create Andrey ‘will be there for you’ no matter what.

© 2012–2025 Andrew Veles

V.2.0.1

Attic

Personal space

Latest mixtape

30

Four Bears and The Dog™

currently reading

Живі. Зрозуміти українську літературу

О. Михед, П. Михед

Deposito Personale

Vibe coding

Deposito is a delightfully simple app for managing your storage boxes, rooms, and everything in between

ATTIC

Deposito App

Attic

Personal space

Latest mixtape

30

Four Bears and The Dog™

currently reading

Живі. Зрозуміти українську літературу

О. Михед, П. Михед

Deposito Personale

Vibe coding

Deposito is a delightfully simple app for managing your storage boxes, rooms, and everything in between